Category Archives: Branding

How’s your Brand?

30,000 marketing messages a day is the current estimate for how many messages we slog through every single day. And out of all those, how many do you remember seeing yesterday? Not many. You’ve got to make sure your message is the one that people remember. Buyers are more sophisticated than ever and love finding and using unique, excellent products and services.

Become the “ultimate driving machine” in your industry or market niche by making sure people remember you for all the right reasons. What used to be your flyer is now your website, so create your online presence and make your offer crystal clear.

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In a Nutshell

Or a fishbowl, your brand is first what you say about yourself and then what others say about you. Often, it’s the emotional connection that people make to your offer. Brand loyalty is precious.

Finding the right words to capture the essence of your offer is exponentially rewarding when it’s done well. Your brand is your voice and whether it’s speaking for just you or for your entire product line, is the driving force behind your marketing and sales. Brand is the emotional connection that others make with what you offer.

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