They can’t buy from you if they don’t know you’re there!
Marketing sets the stage for you to be able to sell. We find it’s reassuring to remember that as long as “The Ultimate Driving Machine” and “Things go Better with Coke” still market, we better keep going as well.
Your online presence has not only taken the place of the old-school brochure or flyer, but as our offices become more and more virtual and independent, who we are online has become a critical representation of who we are and what we offer.
Who are your customers or clients? What do they think about what you offer? What do they see when they look for what you provide? Do they know you’re out there? Do they see you as an option? Do they hear your message? Is it easy for them to say yes?
Individuals and organizations must position themselves as experts or best in class, and then repeat the message every day in everything you do. You are connecting with people, remember, and people forget things pretty quickly. There is enormous competition for our time and attention; we are hammered every day with thousands of marketing messages. Your message has to be simple, unique and constantly repeated in order to be remembered by your market.