30,000 marketing messages a day is the current estimate for how many messages we slog through every single day. And out of all those, how many do you remember seeing yesterday? Not many. You’ve got to make sure your message is the one that people remember. Buyers are more sophisticated than ever and love finding and using unique, excellent products and services.
Become the “ultimate driving machine” in your industry or market niche by making sure people remember you for all the right reasons. What used to be your flyer is now your website, so create your online presence and make your offer crystal clear.
Starting with an intense brainstorming session that explores what’s in the box and what’s not, branding is one of the most important business development strategies you can employ. Even if you’re inside an organization, people know your “brand” and you can influence and alter what people say about you. It’s not magic. It’s organizational savvy, it’s purposeful messaging and it matters.