In a Nutshell

Or a fishbowl, your brand is first what you say about yourself and then what others say about you. Often, it’s the emotional connection that people make to your offer. Brand loyalty is precious.

Finding the right words to capture the essence of your offer is exponentially rewarding when it’s done well. Your brand is your voice and whether it’s speaking for just you or for your entire product line, is the driving force behind your marketing and sales. Brand is the emotional connection that others make with what you offer.

Jump start your branding by answering these specific branding questions: What exactly do you provide, specifically who will use your product or service, and what is it that you offer that your competitors don’t? Stake a claim in your market and stand by it, then repeat it every day in everything that you do.

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