Tag Archives: Competition

Can They Find You?

They can’t buy from you if they don’t know you’re there!

Marketing sets the stage for you to be able to sell. We find it’s reassuring to remember that as long as “The Ultimate Driving Machine” and “Things go Better with Coke” still market, we better keep going as well.

Your online presence has not only taken the place of the old-school brochure or flyer, but as our offices become more and more virtual and independent, who we are online has become a critical representation of who we are and what we offer.

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Organizational Savvy

Savvy in an organization means that you are not limiting your own potential growth and advancement by not understanding your work environment. It means you know your way around both the formal and informal networks in your company, division or team, and you know which one is the right one to go to in which circumstance.

It’s often the informal networks that we depend on when we have to get things done in a matrixed environment. The formal network is what you see on your org chart. What you usually won’t see in that org chart are the interdependence of people across departments & across silos. Being able to influence and engage this informal, powerful network is a vital organizational competence and we encourage you to take the time and make the effort to become fluent in your company’s language of collaboration, & cooperation and competition.