Tag Archives: Marketing

Make Success Almost Inevitable

Know why you do what you do.
There’s nothing more powerful than engaging yourself and the people around you in something that matters. Making money is a result of doing lots of things in tandem, and largely rests on the “why & how” of this business. The “why” pulls talent and clients toward you, keeps you motivated and sets the stage for high-performance. The “how” is a combination of your strategy and your business processes.

Make your brand/marketing message concise.
People can’t say “yes” to what you offer if they are confused or uncertain. Don’t worry about being too narrow in creating your niche. When we try to be everything to everybody, we paradoxically end up being nothing special to anybody.

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Critical Success Factors

Depending on what you are selling, your sales cycle has a particular rhythm and timing. Some industries have a long sales cycle involving months of negotiating and others are quick cycles, landing you in Sale Completed territory within a few hours or days.

Beginning with prospecting, you’ll warm up your market by marketing before you engage with your prospects. Once you’ve identified a new prospect and begin an exploratory conversation, be sure you make an excellent first impression, whether by phone or in person. Once you connect, you have about 7-10 seconds to get your prospects attention, so drive for clear impact in those first critical moments.

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How’s your Brand?

30,000 marketing messages a day is the current estimate for how many messages we slog through every single day. And out of all those, how many do you remember seeing yesterday? Not many. You’ve got to make sure your message is the one that people remember. Buyers are more sophisticated than ever and love finding and using unique, excellent products and services.

Become the “ultimate driving machine” in your industry or market niche by making sure people remember you for all the right reasons. What used to be your flyer is now your website, so create your online presence and make your offer crystal clear.

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Can They Find You?

They can’t buy from you if they don’t know you’re there!

Marketing sets the stage for you to be able to sell. We find it’s reassuring to remember that as long as “The Ultimate Driving Machine” and “Things go Better with Coke” still market, we better keep going as well.

Your online presence has not only taken the place of the old-school brochure or flyer, but as our offices become more and more virtual and independent, who we are online has become a critical representation of who we are and what we offer.

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In a Nutshell

Or a fishbowl, your brand is first what you say about yourself and then what others say about you. Often, it’s the emotional connection that people make to your offer. Brand loyalty is precious.

Finding the right words to capture the essence of your offer is exponentially rewarding when it’s done well. Your brand is your voice and whether it’s speaking for just you or for your entire product line, is the driving force behind your marketing and sales. Brand is the emotional connection that others make with what you offer.

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Get Traction, not Spin

We can spin in circles forever if we let all the buzz about marketing get to us, so sort it out.

Your marketing plan gives you traction when you capture your new contacts and flow them into your ongoing messaging. Depending on your market, social media such as LinkedIn, Twitter, and Facebook can be incredibly useful or completely useless, and ditto with making presentations and writing articles and ezines. Your market determines your best marketing channels.

Triangulate your personal and virtual relationships and discover the power of knowing other people and making sure that they know you. Get to know people and reach out to them virtually and in person. Take advantage of this huge opportunity. Make your virtual connections real by reaching out and shaking hands with the people in your virtual networks. It may be one of the fastest ways to position yourself as an expert in your field and get traction for your service and business.

Our Approach – Why?

There is a powerful call for people, organizations and communities to find new solutions that work locally and globally.

PeopleGenius™ Coaching stands for unlocking the genius in people and organizations and tapping into the genius of collective wisdom.

Our mission is to motivate, inspire, teach, train and support you to embrace challenges and respond powerfully to the opportunities of a rapidly changing world.

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