Changing markets make us all go back to the drawing board at regular intervals. To keep your company or project moving forward in the right direction you first have to know where it is you’re heading, and then tactics become effective.
Future focus is where we’re going, why and by when. The heart of future focus is the clarity that the strategy and mission give to all of our current actions. Future focus determines the satisfaction you derive from your work. Here’s a quick strategy check: are you working, working, just digging in the dirt, or are you gratified because you’re creating a garden? Are you just scraping your knuckles on stuck engine parts or are you deeply engaged in building a racecar? Focus and strategy matter a great deal.
Strategy gives shape and context to our tactics and strengthens team and organizational alignment. Key performance indicators link tactics to strategy and people get rewarded when they impact the KPI metrics and move your project, your division and your enterprise ever closer to the strategic goals.