Know why you do what you do.
There’s nothing more powerful than engaging yourself and the people around you in something that matters. Making money is a result of doing lots of things in tandem, and largely rests on the “why & how” of this business. The “why” pulls talent and clients toward you, keeps you motivated and sets the stage for high-performance. The “how” is a combination of your strategy and your business processes.
Make your brand/marketing message concise.
People can’t say “yes” to what you offer if they are confused or uncertain. Don’t worry about being too narrow in creating your niche. When we try to be everything to everybody, we paradoxically end up being nothing special to anybody.
30,000 marketing messages a day is the current estimate for how many messages we slog through every single day. And out of all those, how many do you remember seeing yesterday? Not many. You’ve got to make sure your message is the one that people remember. Buyers are more sophisticated than ever and love finding and using unique, excellent products and services.
Become the “ultimate driving machine” in your industry or market niche by making sure people remember you for all the right reasons. What used to be your flyer is now your website, so create your online presence and make your offer crystal clear.
Culture change is a big deal and success requires thoughtful investment of your people and financial resources.
Begin with strategic planning sessions that incorporate your changing business needs with your strategy. Measure twice and cut once by examining and exploring what factors are critical in order that new metrics and outcomes can be achieved. How does success look at the end of the culture change?
Get clear about your mission. Is your focus focused or are you all over the map – or somewhere in between? The focus of a team, whether a two person partnership or a multi-person C-Suite or Leadership Team (a team of cross-divisional senior leaders or managers), the elements that put a tiger in your tank are the focus and alignment of what it is the team wants to accomplish. We usually call this the team mission. Mission serves the purpose of aligning focus and coordinating your actions. Without a clear end-game, you’ll waffle and stall, restart and then stall again.
Changing markets make us all go back to the drawing board at regular intervals. To keep your company or project moving forward in the right direction you first have to know where it is you’re heading, and then tactics become effective.
Future focus is where we’re going, why and by when. The heart of future focus is the clarity that the strategy and mission give to all of our current actions. Future focus determines the satisfaction you derive from your work. Here’s a quick strategy check: are you working, working, just digging in the dirt, or are you gratified because you’re creating a garden? Are you just scraping your knuckles on stuck engine parts or are you deeply engaged in building a racecar? Focus and strategy matter a great deal.
Strategy gives shape and context to our tactics and strengthens team and organizational alignment. Key performance indicators link tactics to strategy and people get rewarded when they impact the KPI metrics and move your project, your division and your enterprise ever closer to the strategic goals.