"Make everything as simple as possible, but not simpler."
Whether you are a sales person or a sales manager, and even if you're neither, being competent at selling is a core competence. Ask any rainmaker or salesperson and they'll confirm that they learn something new about sales craft in every single transaction.
If sales is about eating lunch, marketing is about planting seeds for the next crop. Marketing is about making sure that when someone out there wants your product or service, you show up as a choice for them.
Your statement about what you provide is your brand. Ultimately, your brand is less about what you say about yourself and mostly about what your market says about you. Let's face it, there's no amount of branding that will make the Yugo compete with BMW because the market says, "no." (and, yes, Yugo could be competitive by raising the bar on their engineering and design, but that's not the point here.)
Nothing happens till somebody sells something.
From opening the door to closing the deal,
Sales Coaching is one of the best investments you can make.
Marketing is planting the seeds for tomorrow's sales.
Branding is crafting how the market sees you.